Wednesday, September 16, 2015

It's The "Read Anywhere" Option

Dear Diary:

I was reading an article from The Wall Street Journal the other day that really peaked my interest.  It stated that "it’s not the e-reader that will be driving future books sales, it’s the phone". 

The article stated that many people who liked to read often didn't have the time or ability to sit down with a book (hard cover or paperback) or with an e-reader, to read the latest in stories.  When confronted with these obstacles, they went to their phone, being light, compact and always available.

The article told the story of a young man, feeding his baby at 3am.  He realized it was easy reading on his dimly lit phone with one hand.  He could read when he was able, put it away then continue on at the next available time. 
Now book publishers are thinking about the way books are designed, marketed and sold with the smaller screens in mind.  Cell phones have improved over the years in size and with much clearer, brighter screens.  And the phones are very convenient for reading a book, whether you're riding the bus or standing in line to check out your  groceries.
The news story cited that the number of people who read primarily on phones has risen to 14% in 2015 from 9% three years ago.  I've tried reading on my phone, and while it is very handy, I will do it if I have to but I still like a book.
Good Night for now.

I'm wearing:
Body: Maitreya Lara
Hair: Truth Hair Arden

Top and Skirt: Mutresse Lili Sheer Blouse with skirt
Shoes: KC Couture Roma wedges
Purse: Emery Envelope clutch (sand)

Pose (with cell phone and coffee): Bounce This!

Location: Southern Tier HealthLink NY Health Scape